Simple Universal Google Analytics


Simple Google Analytics plugin makes Google Analytics tracking easier. If you want to activate universal tracking for your website, all you need to do is enter your tracking ID in the plugin settings.

What is Universal Google Analytics?

Universal Analytics is the new and upgraded operating standard for Google Analytics. It provides a better data collection and organization system in your Google analytics account to help you understand how users interact with your content. If you are already using Google Analytics, you can follow two steps in your account to upgrade from classic analytics to universal analytics.

Benefits of Universal Google Analytics

  • Connect multiple devices and sessions to the same user
  • More accurate user count
  • Analyze the signed-in experience of a user
  • Access to cross device reports
  • Custom dimensions and metrics to collect data specific to your business
  • Automatically detect the most popular search engines and attributes organic search traffic to these sources
  • Control how long sessions and campaigns last by setting a timeout for it
  • Choose which domains will be left out from your referral traffic sources
  • Exclude certain search terms from being identified in your account when a user find your website using it
  • Get access to all the features of classic analytics and new features of universal analytics

For documentation please visit the Universal Google Analytics plugin page.



  1. Go to the Add New plugins screen in your WordPress Dashboard
  2. Click the upload tab
  3. Browse for the plugin file ( on your computer
  4. Click “Install Now” and then hit the activate button


Can this plugin be used to enable Google Analytics tracking in WordPress?



I appreciate the value other plugins try to bring, but I don't care about that. I just wanted to inject my tracking code, without an update removing my code from theme files.
It's easy to install, and it worked immediately and perfectly--exactly what I needed! Thanks!
I wanted to add Google Analytics for a client site, and was looking for a simple plugin where I didn't have to get an API key or set up other features. Installed this one, added the tracking code, and was good to go. Nice that it doesn't add the code when you're logged in as admin. Excellent work!
I got tired of editing the header.php of my child themes or adding Google's tracking script via an enqueue_script in my functions.php, but until I found this plugin, I hadn't been able to find one that simply added the Google Analytics code to my pages without piling on a lot of features that I didn't want or need. I was about to write my own plugin, and did a search to see if there were any I missed since I last looked that would do what I wanted. I was fortunate to find the Simple Universal Google Analytics plugin. The developer has designed exactly the plugin I was looking for, and to date, he's done an admirable job of keeping it current. He's even thrown in the functionality to not track users who are logged in at the admin and editor levels, making the tracking stats more accurately reflect actual user traffic. The plugin does exactly what it's supposed to do, and does so while using very little in the way of resources. I ran it with the P3 Plugin Performance Profiler, and it barely registered, showing it is very efficient. Thanks for a great plugin!
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Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Változási napló



  • Added translation option so the plugin can take advantage of language packs
  • Simple Universal Google Analytics is now compatible with WordPress 4.4


  • Simple Universal Google Analytics is now compatible with WordPress 4.3


  • First commit