HT Easy GA4 ( Google Analytics 4 )

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HT Easy GA4 ( Google Analytics 4 ) WordPress plugin has been developed by the HasThemes team that will prove useful, especially if you are upgrading to Google Analytics 4, known as GA4. It is the most updated version of the Google Analytics tool that enables you to integrate mobile app and website usage data into a single GA Property.

If you are running a website or app, you might already know how important the Google Analytics tool is when it comes to tracking and understanding different website data. Here website data refers to customer behavior, user experience, online content, device functionality, and many more.

In case you are not familiar with the Google Analytics tool, it is one of the best web analytic tools that allows you to collect many vital reports, stats, using which you will get to discover things you probably didn’t even know about your website visitors. By analyzing these crucial data, you will be able to maximize your website performance while growing your business at the same time.

In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property.

Using the latest Google Analytics 4 tool, you will get more advantages over the older Universal analytics tool.

Benefits of Google Analytics 4 ( GA4 )

• Unified view between app and web
• Updated User Interface with several new reporting tools
• More intelligent user privacy and tracking features
• A Plethora of Parameters

Though GA4 property enables more robust cross-device and cross-platform tracking, Google still recommends using the latest tool to take its advantage even if you don’t have any mobile app. You can use Google Analytics 4 for a website, an app, or both a website and an app together.

To help you with adding the latest Google Analytics property to your WordPress website, the HT Easy GA4 ( Google Analytics 4 ) plugin will allow you to incorporate an analytic script to your existing theme and start tracking your website or mobile app usage data right away. Moreover, the plugin is super easy to use and you don’t have to write a single line of code. All you have to do is add a measurement ID, and you are good to go.