Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Minimum Requirements

  • WordPress 5.7 or greater
  • WooCommerce 6.0 or greater
  • PHP version 7.3 or greater (PHP 7.4 or greater is recommended)
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


Please do not make our mistake and find an alternative. Following an update of the plugin all of our 7000 products unsynced from Google Ads and Google Merchant. Despite repeated correspondence with the support team it appears they are unaware of what is causing the issue or how to fix it. Simply not fit for purpose.
This plugins is laking features which make it useless in most instances. For one there is no way to map or use GTIN/MPN numbers from Woocommerce, no guidance on what fields to use for that, and most products will be invalidated by merchant center without that. Also, there is no way to setup local inventory feed, no mention of it, and again no information on how to proceed so another Feed plugin is needed just for that, which at that point begs the questions why have two plugins installed? The only real use of this plugin is that you can sort of manage ads from the plugin, but again there are a lot of tasks that can't be done so still need to login to Google Ads. I have found in the 2 installations I tried to use it I had to uninstall it and go back to feed plugins that mapped GTIN to either SKU or a GTIN field and did local inventory feeds.
Doesn’t recommend if your products are variable. You’ll still need to corrections in Google Merchant Center on your own, including Product Images, Product Descriptions and other fields that matter. Tested some plugins and decided to uninstall and make this 1 star review.
I don't think plugin authors are focused for this task. if you do not want to lose your google merchant / ads account ( which will get a lot harder to create in future ) stay away from this plugin.. nothing works properly. there is no fields match. google requirements and woocommerce fields can not match together. ( imagine my products are all in variants by size, attribute name "size" and this plugin didn't see it )
O plugin funciona bem, basta configurar os produtos e a loja corretamente.
The idea behind the plugin is great. Unfortunately, the setup is not always flawless and there is little (if any) consideration for variable products. This plugin still needs a lot of improvement. I recommend CTX Feed as a more advanced alternative.
64 (az összes) vélemény olvasása

Közreműködők és fejlesztők

“Google Listings & Ads” egy nyílt forráskódú szoftver. A bővítményhez a következő személyek járultak hozzá:


“Google Listings & Ads” 4 nyelvre lett lefordítva. Köszönet a fordítóknak az áldozatos munkájukért!

“Google Listings & Ads” fordítása a saját nyelvünkre.

Érdekeltek vagyunk a fejlesztésben?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Változási napló

1.13.6 – 2022-06-21

  • Fix – Cannot disconnect Jetpack when other activated plugins are using Jetpack connection.
  • Fix – Compatibility CES prompts with WC 6.6.0.
  • Fix – Multiple CES prompts on the Dashboard Page.

1.13.5 – 2022-06-15

  • Fix – Avoid losing focus when selecting an option in Tree Select Control.
  • Fix – Bump node-forge from 1.2.1 to 1.3.1.
  • Tweak – Clear input search filter after selecting an option.
  • Tweak – Disable Review Request in Standalone Accounts.
  • Tweak – Update copy for Free and Enhanced Listings merge
  • Tweak – WC 6.6 compatibility.

1.13.4 – 2022-06-07

  • Fix – Adding Github Actions for storybook.
  • Fix – Do not show error notice when Merchant Center review request API call failed.
  • Fix – Do not store URL matches transient until fully connected.
  • Fix – Fix GitHub Workflow paths.
  • Fix – Use commit instead of branch for storybook dependency.
  • Tweak – Always compare site URL hash without trailing slash.
  • Tweak – Compliance Policy links.
  • Tweak – WC 6.6 compatibility.

See changelog for all versions.